Pertinent branding and sustainability at Danfoss




Nov 24th, 2020 from:

09:00 - 11:00

Pertinent branding and sustainability at Danfoss

Mette Munk

Head of Group Branding, Design & Digital Communication at Danfoss

Group Discussion: Branded content

Jannik Devantier

Director, Business Value & Strategy, EMEA at Sitecore

Customers today expect to interact with brands on many channels, both online and off, and they value sustainability very high, and make informed decisions about their consumption and footprint from source to final purchase.

So how can an organization that wants to engage with customers worldwide across an ever-growing number of channels do so in a consistent way, by leveraging sustainability for pertinent brand positioning and permission to play in turbulent times?

08:45 – 09:00: Arrival in Zoom

Guests can dial in, get comfortable, check their technology is working, turn off all distractions, and get ready for the discussion.

09.00 – 09.05: Welcome by twoHundred

Kim Funch, Project Director. Opening remarks to set the scene for the morning: context, how it will all work and some house rules.

09.05 – 09.55: Pertinent branding and sustainability at Danfoss – being relevant at the right time

Mette Munk, Head of Group Branding, design & Digital Communication.
Mette will share her challenges related to positioning the brand story and key narrative around the sustainability agenda in Danfoss, and address the following:

Danfoss has never been more relevant with the solutions focusing on Energy Efficiency, Electrification and Digitalization.

• How can this be leveraged and translated into a storyline and activities that engage people all the way from the Corporate brand to the sales engineer and everything in between? – We need to be even sharper than ever before to start the right dialogues in the market and the rest of our audiences.

• During the Corona lock-down in the spring 2020, Danfoss developed the Green Restart Campaign with very few people and budgets available and the performance and engagement has been overwhelming. This has proven the importance of key assets and a strong brand platform

• Collaboration between Public Affairs, Branding/Marketing, Sales and communication is key to ensure pertinent branding and messaging on sustainability in volatile times.

25 minutes presentation and 25 minutes Q&A

09.55-10.50: Virtual Group Discussion on Branded Content Strategy

Participants are divided in virtual groups of 5.

Jannik Devantier from Sitecore will initiate and moderate the Group discussion, where we hope that you will share your thoughts, experiences and challenges on branded content strategy.

There is a content crisis raging away within the companies we all know and love. 97% of people who work in marketing say content is their biggest concern. Today, users are constantly overwhelmed with ads and information, to the point that many of them resort to solutions such as ad blockers or develop ad blindness.

Thus, brands need to look for new ways to connect with their audience, impact them in creative ways, and convey the values they represent. Branded content is a great solution to all these needs, as it involves creating content that is directly linked to a brand, allowing consumers to make the connection with the brand.

1. How do you create effective content in today’s world?
2. How do we keep content relevant?
3. Branded content vs unbranded content?

10:50 – 11.00: Follow-up on group discussion and the event by Jannik Devantier, Sitecore

11.00 Thank you

Previous forums

Coops nye HR-strategi – kulturforandring og igangsættelse af en bevægelse Procurement Excellence during COVID-19 The Globalization journey: From a local retailer to a Global Hearing Care Brand Diversity & Inclusion at Scania Global Transformation and Strategy of Hempel – Organizing Global Finance Business Support Maturing an organization from a CFO perspective Cyber-attack on ISS seen from the IT emergency room Supply Chain disruption & resilience Getting Back in Black – Re-inventing Stena Line’s business post pandemic From Control to Growth – the CFO Driving Top-line Strategy and Revenue Transformation, Innovation and Change Management at Maersk Tankers Prevent tomorrow’s threats in the digital landscape How the digital transformation at Novo Nordisk gives rise to new threats From data to Business Value Innovate to Survive! – Norway Innovate to Survive! – Sweden Innovate to Survive! – Denmark Supplier Collaboration in a decentralised organisation Consumer Experience and Customer Loyalty at Volvo Cars and Nordea ESG as a Business Enabler New Marketing Opportunities Post Covid-19 New Ways of Working post Covid and beyond Procurement excellence & strategy Business as (un)usual in Finance & IT Customer Loyalty at Stark Growth Strategy, M&A, Organizing and Business Culture at Nibe Towards a more sustainable and innovative Procurement Security as a Team Sport – Norway Security as a Team Sport – Sweden Security as a Team Sport – Denmark Boosting threat awareness through global training programs Crisis event management and Business continuity at FLSmidth CIO as proactive business enabler – COOP & Fujitsu Delivering value from insights in the modern marketing mix Digital and organizational transformation of Marketing Will a complex and vulnerable Supply Chain be the end of globalization? Pertinent branding and sustainability at Danfoss Managing Supply Chain risk and disruption Customer Experience Management at LEGO – How to get the most out of digitization without losing touch with the core business Customer Experience in challenging times The transformation of Danske Bank’s Procurement Digital and organizational transformation of Codan Marketing Webinar: Agile Marketing på Telenor From Cost based to Value based Supply Chain in Novo Nordisk – Centralization, Digitalization and Sustainability Digital & Cultural Transformation at Atlas Copco Transform and Modernize Your Business Purpose & Customer Experience Management at Rockwool Digital Transformation within Danfoss Cooling Digital & Cultural Transformation at Grundfos CFO’en som proaktiv Business Enabler Data & Analytics for Marketing in LEGO Global HR Transformation in Leo Pharma Cloud Strategies Digital & Cultural Transformation at Nilfisk Customer Experience across offline and online channels at Saint Gobain Enterprise Performance Management Digital Customer Journey at Grundfos AI – Hands On!