Getting Back in Black – Re-inventing Stena Line’s business post pandemic




Nov 10th, 2021 from:

09:00 - 10:30

Marica Derenstrand

CFO at Stena Line

Never waste a good crisis” Winston Churchill once said, and during the pandemic, Stena Line refused to sit still,” When the travel industry was brought to a standstill due to COVID-19 restrictions, Stena Line used this time to re-start their travel business, and at the same time safe-guarding against future Force Majeure situations based on their learnings during Covid-19.

COVID-19  has had a great impact on Stena Lines Travel business (45% of their total business) which has made them  redefine the approach to data and transform how it connects with its vast customer base, by investing in its people, skills and technology.

Their willingness to invest in digital innovation during such a disruptive time shows their commitment to becoming a truly customer-centric business

Marica Derenstrand, CFO at Stena Line will present the strategy on how they intend to grow their business and gain market shares through:

  • Streamlining of processes
  • Enhanced focus on the customer journey
  • Being a sustainable business
  • While keeping opex down



08.45 – 09.00: Dial in

Guests can dial in, get comfortable, check their technology is working, turn off all distractions, and get ready for the discussion

09.00 – 09.10: Welcome by twoHundred

Opening remarks from the facilitator to set the scene for the morning: context, how it will all work and some house rules.

09.10 – 09.40: Marica Derenstrand, CFO, Stena Line: Getting Back in Black – Re-inventing Stena Line’s business post pandemic

09.40 – 10.10: Group discussion initiated by Magnus Bergfors, Director Global Business from Basware on Automation and Advanced Analytics for the Finance Function in in the Post Pandemic Era. How can it drive increased efficiency, back up your sustainability initiatives and keep your OPEX down?

– virtual breakout groups

Participants will be divided into virtual breakout groups. Each breakout group brings together peers to create an open environment for honest discussions and sharing real world experiences. There will be a group chair for each group managing the discussion based on the following questions:

Question 1. How does your (finance) organization work with sustainability initiatives? And how do you measure and quantify improvements?

Question 2. What is your view on your company’s OPEX? What do you do in the finance function to keep it down? How does finance collaborate with procurement to reduce/manage OPEX?

Question 3. How do you rate your level of automation within your invoice handling processes today?

10.10 – 10.30: Wrap-up and Thank you

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