PROGRAMME

Customer Experience across offline and online channels at Saint Gobain

Venue:

Sølyst, Klampenborg

Date:

Apr 30th, 2019 from:

08:00 - 11:00

08:45 - 09:30

Unified Commerce at Saint Gobain

Mikkel Josephsen

CDO at Saint Gobain Distribution Denmark

Programme:

Agenda:

08:00 – 08:45 i Havestuen: Welcome, introduction and English breakfast. Brian Rosbøg, Adobe

08:45 – 09:30 i Parkværelset: Unified Commerce I Saint Gobain, med fokus på hvordan Saint Gobain udnytter data fra både online og offline kanaler til at personalisere kundeoplevelsen via relevans, service og cross/up-salgsaktiviteter, samt værdien af Unified Commerce og hvordan de faciliterer dialogen omkring digital transformation med den øvrige topledelse hos Saint Gobain.

Mikkel Josephsen, CDO og Andreas Børresen, Business Analyst, Saint Gobain

09.30 – 10.00 i Parkværelset: How to take a value-first mindset when creating the case for digital marketing transformation. Frameworks og metodologier, som man kan bruge til at skrive en stærk værdibaseret businesscase der viser sammenhængen mellem forretningsprioriteter og marketinginitiativer. Can Etili, Senior Value Consultant, Adobe

10.00 – 10.45 i Pergolaen: Gruppediskussion ud fra nedenstående spørgsmål:

Hvordan arbejder I med værdi-fastsættelse i business cases og digitale investeringer?
Hvordan styrker I værdiansættelsen af jeres forretningsplaner?
Hvordan faciliterer I diskussionen i den øvrige ledelse?

Hvordan følger I op på værdirealiseringen?

10:45 – 10.55 i Pergolaen: Follow-up på gruppediskussionen, Christian Iversen, twoHundred

10.55 – 11:00: Wrap up. Brian Rosbøg, Adobe

11.00: Tak for I dag. To-go sandwich. Adobe og twoHundred

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