PROGRAMME

Customer Experience across offline and online channels at Saint Gobain

Venue:

Sølyst, Klampenborg

Date:

Apr 30th, 2019 from:

08:00 - 11:00

08:45 - 09:30

Unified Commerce at Saint Gobain

Mikkel Josephsen

CDO at Saint Gobain Distribution Denmark

Programme:

Agenda:

08:00 – 08:45 i Havestuen: Welcome, introduction and English breakfast. Brian Rosbøg, Adobe

08:45 – 09:30 i Parkværelset: Unified Commerce I Saint Gobain, med fokus på hvordan Saint Gobain udnytter data fra både online og offline kanaler til at personalisere kundeoplevelsen via relevans, service og cross/up-salgsaktiviteter, samt værdien af Unified Commerce og hvordan de faciliterer dialogen omkring digital transformation med den øvrige topledelse hos Saint Gobain.

Mikkel Josephsen, CDO og Andreas Børresen, Business Analyst, Saint Gobain

09.30 – 10.00 i Parkværelset:  How to take a value-first mindset when creating the case for digital marketing transformation. Frameworks og metodologier, som man kan bruge til at skrive en stærk værdibaseret businesscase der viser sammenhængen mellem forretningsprioriteter og marketinginitiativer. Can Etili, Senior Value Consultant, Adobe

10.00 – 10.45 i Pergolaen: Gruppediskussion ud fra nedenstående spørgsmål:

  1. Hvordan arbejder I med værdi-fastsættelse i business cases og digitale investeringer?
  2. Hvordan styrker I værdiansættelsen af jeres forretningsplaner?
  3. Hvordan faciliterer I diskussionen i den øvrige ledelse?
  1. Hvordan følger I op på værdirealiseringen?


10:45 – 10.55 i Pergolaen: Follow-up på gruppediskussionen, Christian Iversen, twoHundred

10.55 – 11:00:  Wrap up. Brian Rosbøg, Adobe

11.00: Tak for I dag. To-go sandwich. Adobe og twoHundred

 

 

 

 

 

 

 

back to EXECUTIVE CONNECT

Partners

Previous forums

Security as a Team Sport – Norway Security as a Team Sport – Sweden Security as a Team Sport – Denmark Boosting threat awareness through global training programs Crisis event management and Business continuity at FLSmidth CIO as proactive business enabler – COOP & Fujitsu Delivering value from insights in the modern marketing mix Digital and organizational transformation of Coop.dk Marketing Will a complex and vulnerable Supply Chain be the end of globalization? Pertinent branding and sustainability at Danfoss Managing Supply Chain risk and disruption Customer Experience Management at LEGO – How to get the most out of digitization without losing touch with the core business Customer Experience in challenging times The transformation of Danske Bank’s Procurement Digital and organizational transformation of Codan Marketing Webinar: Agile Marketing på Telenor From Cost based to Value based Supply Chain in Novo Nordisk – Centralization, Digitalization and Sustainability Digital & Cultural Transformation at Atlas Copco Transform and Modernize Your Business Purpose & Customer Experience Management at Rockwool Digital Transformation within Danfoss Cooling Digital & Cultural Transformation at Grundfos Data & Analytics for Marketing in LEGO Global HR Transformation in Leo Pharma Cloud Strategies Digital & Cultural Transformation at Nilfisk Customer Experience across offline and online channels at Saint Gobain Enterprise Performance Management Digital Customer Journey at Grundfos AI – Hands On!