PROGRAMME

CMO Executive Forum SE

Venue:

Grand Hotel

Södra Blasieholmshamnen 8, 103 27 Stockholm

Date:

Nov 13th, 2019 from:

08:00 - 15:00

08:45 - 09:00

Welcome Speech by twoHundred & Chairman

Didrik Fjeldstad

(Former) VP Marketing at SAS

09:00 - 09:45

From Traditionel (Marketing) to Agile and Zero-based

Elizabeth Fjellerup

Group CMO at Nordea

10:15 - 11:00

The Future of Marketing. Building genuinely purposeful brands and creating personalized experiences. It’s not either or. It’s both

Ulrica Matsers

Head of Group Brand and Strategic Marketing at SEB

11:30 - 12:15

MarCom as a tool to drive digital and cultural change in a de-centralized company

Sofia Myrevik

SVP, Head Group Communication & Marketing at Praktikertjänst

13:15 - 14:00

Group Discussion hosted by Chairman: The role of marketing and the CMO of the future • Will the CMO function be divided into several areas of responsibility as seen at Coca Cola and Unilever? • What are the biggest challenges and opportunities for the CMO? • Why should the CEO listen to the CMO? • The interaction / relationship between CIO and CMO

Didrik Fjeldstad

(Former) VP Marketing at SAS

14:00 - 14:45

Positioning a sustainable brand in the fuel industry

Ulrica Bååthe

Head Of Marketing Communication at Preem