PROGRAMME

CMO Executive Forum SE

Venue:

Grand Hotel

Södra Blasieholmshamnen 8, 103 27 Stockholm

Date:

May 28th, 2020 from:

08:00 -15:00

09:00 - 09:40

Helena Andreas

SVP, Brand & Communications at Securitas Sverige

10:10 - 10:50

Connecting our purpose to real business results - how the entire company teamed up around sustainability with our products as proof points.

Kajsa Dahlberg Gardiner

VP, Head of Marketing Communication EMEA at Volvo Cars Sverige

11:20 - 12:00

Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. As the voice-of-market, marketing must take the lead and start to embrace the digital reality – and do it fast. Hear how Bonnier Publications accelerated into the digital reality by democratizing data and the digital responsibilities.

Lars Gudbrandsson

CMO & EVP at Bonnier Group

13:40 - 14:20

Case study of predictive analytics in practice – how to get more omni-channel customers - Apoteket´s omni-channel customers had a yearly spend that was 42% higher than the store-only customer, and churn was 50% lower than the store-only customers. So how could Predictive analytics be used to convert store-only customers to omni-channel customers?

Mikael Lenneryd

CMO at Apoteket