CMO Executive Forum SE
Södra Blasieholmshamnen 8, 103 27 Stockholm
May 28th, 2020 from:
09:00 - 09:40
SVP, Brand & Communications at Securitas Sverige
10:10 - 10:50
Connecting our purpose to real business results - how the entire company teamed up around sustainability with our products as proof points.
Kajsa Dahlberg Gardiner
VP, Head of Marketing Communication EMEA at Volvo Cars Sverige
11:20 - 12:00
Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. As the voice-of-market, marketing must take the lead and start to embrace the digital reality – and do it fast. Hear how Bonnier Publications accelerated into the digital reality by democratizing data and the digital responsibilities.
CMO & EVP at Bonnier Group
13:40 - 14:20
Case study of predictive analytics in practice – how to get more omni-channel customers - Apoteket´s omni-channel customers had a yearly spend that was 42% higher than the store-only customer, and churn was 50% lower than the store-only customers. So how could Predictive analytics be used to convert store-only customers to omni-channel customers?
CMO at Apoteket