PROGRAMME

CMO Executive Forum Sweden

Venue:

Grand Hotel

Södra Blasieholmshamnen 8, 103 27 Stockholm

Date:

Oct 15th, 2020 from:

08:00 -15:00

08:45 - 09:00

Welcome speech by twoHundred & Chairwoman

Stephanie Huf

Head of Marketing and Industries, Telia Global and Division X at Telia Company

09:00 - 09:40

TBA

Veronika Nihlén

VP Global Marketing at Volvo Trucks

10:10 - 10:50

TBA

Jessica Alm

EVP & Head of Group Communications at Sandvik

11:20 - 12:00

Mission: Building a +370 000 employees purpose-driven company. Solution: Creating pride every day, in everything we do at all times

Helena Andreas

SVP, Brand & Communications at Securitas Sverige

12:45 - 13:30

Group discussion hosted by twoHundred & Chairwoman - How can marketing teams capture and harness customer and user insights and engagement across the various marketing domains? Digital services and related data availability gives us insights we never had before, and it takes tools, skills and a new level of alignment to learn, test and implement at a new pace, to improve the product/service experience as well as the buying and customer service experience.

Stephanie Huf

Head of Marketing and Industries, Telia Global and Division X at Telia Company

13:40 - 14:20

Mikael Lenneryd

CMO at Apoteket

14:20 - 15:00

TBA

Anna Neiås

Marketing Director at Ahsell Sverige