CMO Executive Forum SE


Grand Hotel

Södra Blasieholmshamnen 8, 103 27 Stockholm


Oct 15th, 2020 from:

08:00 -15:00

08:45 - 09:00

Welcome speech by twoHundred & Chairwoman

Stephanie Huf

Head of Marketing and Industries, Telia Global and Division X at Telia Company

09:00 - 09:40

Connecting our purpose to real business results - how the entire company teamed up around sustainability with our products as proof points

Kajsa Dahlberg Gardiner

VP, Head of Marketing Communication EMEA at Volvo Cars Sverige

10:10 - 10:50


Björn Larsson

EVP & CMO at Coop AB

11:20 - 12:00

Mission: Building a +370 000 employees purpose-driven company. Solution: Creating pride every day, in everything we do at all times

Helena Andreas

SVP, Brand & Communications at Securitas Sverige

12:45 - 13:30

Group discussion hosted by twoHundred & Chairwoman - How can marketing teams capture and harness customer and user insights and engagement across the various marketing domains? Digital services and related data availability gives us insights we never had before, and it takes tools, skills and a new level of alignment to learn, test and implement at a new pace, to improve the product/service experience as well as the buying and customer service experience.

Stephanie Huf

Head of Marketing and Industries, Telia Global and Division X at Telia Company

13:40 - 14:20

Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. As the voice-of-market, marketing must take the lead and start to embrace the digital reality – and do it fast. Hear how Bonnier Publications accelerated into the digital reality by democratizing data and the digital responsibilities.

Lars Gudbrandsson

CMO & EVP at Bonnier Group

14:20 - 15:00

Case study of predictive analytics in practice – how to get more omni-channel customers - Apoteket´s omni-channel customers had a yearly spend that was 42% higher than the store-only customer, and churn was 50% lower than the store-only customers. So how could Predictive analytics be used to convert store-only customers to omni-channel customers?

Mikael Lenneryd

CMO at Apoteket