PROGRAMME

CMO Executive Forum NO

Venue:

Ekebergrestauranten

Kongsveien 15, 0193 Oslo

Date:

May 27th, 2020 from:

08:00 -15:00

08:45 - 09:00

Welcome Speech by twoHundred & Chairman

Henrik Øinæs Habbersted

Creative Director at Equinor

09:00 - 09:40

TBA

Gro Myking

Konserndirektør Kommunikasjon & Marked at KLP

10:10 - 10:50

TBA

Ingrid Amundsen

Sr. Director Brand & Marketing at Circle K

11:20 - 12:00

Data or dating: it's not either or, but both How state of the art performance meets the brand

Kathinka Koch Sommerseth

CMO at Storebrand

12:45 - 13:25

Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. As the voice-of-market, marketing must take the lead and start to embrace the digital reality – and do it fast. Hear how Bonnier Publications accelerated into the digital reality by democratizing data and the digital responsibilities.

Lars Gudbrandsson

CMO & EVP at Bonnier Group

13:25 - 14:10

Group Discussion hosted by twoHundred & Chairman

Henrik Øinæs Habbersted

Creative Director at Equinor

14:20 - 15:00

Time for the CMO to Step Up: Find a Way not an Excuse!

Trond Atle Smedsrud

EVP Strategic Investments at Aker BioMarin

15:00 - 15:40

TBA

Jens Bonesmo

Brand Marketing Director at Varner Gruppen