PROGRAMME
CMO Executive Forum NO
Venue:
Ekebergrestauranten
Kongsveien 15, 0193 Oslo
Date:
May 27th, 2020 from:
08:00 -15:00
08:45 - 09:00
Welcome Speech by twoHundred & Chairman
Henrik Øinæs Habbersted
Creative Director at Equinor
09:00 - 09:40
TBA
Gro Myking
Konserndirektør Kommunikasjon & Marked at KLP
10:10 - 10:50
TBA
Ingrid Amundsen
Sr. Director Brand & Marketing at Circle K
11:20 - 12:00
Data or dating: it's not either or, but both How state of the art performance meets the brand
Kathinka Koch Sommerseth
CMO at Storebrand
12:45 - 13:25
Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. As the voice-of-market, marketing must take the lead and start to embrace the digital reality – and do it fast. Hear how Bonnier Publications accelerated into the digital reality by democratizing data and the digital responsibilities.
Lars Gudbrandsson
CMO & EVP at Bonnier Group
13:25 - 14:10
Group Discussion hosted by twoHundred & Chairman
Henrik Øinæs Habbersted
Creative Director at Equinor
14:20 - 15:00
Time for the CMO to Step Up: Find a Way not an Excuse!
Trond Atle Smedsrud
EVP Strategic Investments at Aker BioMarin
15:00 - 15:40
TBA
Jens Bonesmo
Brand Marketing Director at Varner Gruppen