PROGRAMME

CMO Executive Forum DK H2 2019

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Nov 21st, 2019 from:

08:00 - 15:00

08:45 - 09:00

Opening speech by twoHundred & Chairman

Didrik Fjeldstad

(Former) VP Marketing at SAS

09:00 - 09:40

GOING HALFWAY WILL NOT GET US THERE - Marketing at the forefront of changing the strategy, driving the customer focus and the repositioning of the Mærsk brand towards customers and more than 80.000 employees. Changing the strategy has not only meant development of end to end services, but also incorporating new cultural aspects. That means being able to walk the talk internally, think more customer-centric, be more agile, and be willing to fail while maintaining a focus on results

Louisa Loran

VP, Global Head of Business Development & Marketing at A.P. Møller Mærsk

10:10 - 10:50

HOW WE PLAN TO REIGNITE BRAND DESIRE FOR PANDORA – BRING BACK THE LOVE - Earlier this year we launched Programme NOW, a business transformation programme that has comprehensive impact on the organization, operation, culture and our consumers. A key part of this programme is to relaunch the brand, renewing the entire consumer experience to become more relevant to our current consumer and attract a new consumer

Helene Abel Hansen

VP EMEA Marketing

11:20 - 12:00

MANAGING A BRAND IN CHALLENGING TIMES - Strategic choices - What actions do we take? - The role of Marketing

Per Møller Jensen

SVP, Brand & Marketing at Danske Bank

12:45 - 13:30

Group Discussion hosted by Chairman: The role of marketing and the CMO of the future • Will the CMO function be divided into several areas of responsibility as seen at Coca Cola and Unilever? • What are the biggest challenges and opportunities for the CMO? • Why should the CEO listen to the CMO? • The interaction / relationship between CIO and CMO

Didrik Fjeldstad

(Former) VP Marketing at SAS

13:40 - 14:20

Aldi’s transformation over the last two years - what are the consequences of not communicating?

Carsten Kure

Head of Marketing at Aldi Danmark

14:20 - 15:00

Clever Insourcing

Jacob Weinreich

Kommunikations- og Marketingdirektør at TV 2 Danmark