PROGRAMME

CMO Executive Forum DK H1 2019

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Jun 4th, 2019 from:

08:00 -15:00

08:45 - 09:00

Welcome speech by twoHundred and Chairman

Michael Stein

Head of Marketing at Semler Mobility Marketing

09:00 - 09:45

The Development of Carlsberg Into a Purpose Brand

Morten Holst Boye

VP, Marketing at Carlsberg Danmark

10:15 - 11:00

Purpose Marketing – transition from product benefits to personal/human benefits

Mirella Vitale

SVP, Marketing, Communication & Public Affairs at Rockwool

11:30 - 12:15

Marketing Innovation with an Audience First mindset

Lena Dixen

SVP, Marketing & Product Development at LEGO System

13:15 - 14:00

Strategic Changes in Marketing

Mette Nielsen

Head of Marketing at PFA Pension

14:00 - 14:45

From Traditionel (Marketing) to Agile and Zero-based

Elizabeth Fjellerup

Group CMO at Nordea

back to CMO EXECUTIVE FORUM

Partners

Previous forums

Virtual CMO Executive Forum CMO Executive Forum Norway CMO Executive Forum Sweden CMO Executive Forum DK H2 2019 CMO Executive Forum SE H2 2019 CMO Executive Forum NO H2 2019 CMO Executive Forum DK H1 2019