PROGRAMME

CMO Executive Forum DK H1 2019

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Jun 4th, 2019 from:

08:00 -15:00

08:45 - 09:00

Welcome speech by twoHundred and Chairman

Michael Stein

Head of Marketing at Semler Mobility Marketing

09:00 - 09:45

The Development of Carlsberg Into a Purpose Brand

Morten Holst Boye

VP, Marketing at Carlsberg Danmark

10:15 - 11:00

Purpose Marketing – transition from product benefits to personal/human benefits

Mirella Vitale

SVP, Marketing, Communication & Public Affairs at Rockwool

11:30 - 12:15

Marketing Innovation with an Audience First mindset

Lena Dixen

SVP, Marketing & Product Development at LEGO System

13:15 - 14:00

Strategic Changes in Marketing

Mette Nielsen

Head of Marketing at PFA Pension

14:00 - 14:45

From Traditionel (Marketing) to Agile and Zero-based

Elizabeth Fjellerup

Group CMO at Nordea