PROGRAMME
CMO Executive Forum DK H1 2019
Venue:
Sølyst, Den Kongelige Skydebane
Emiliekildevej 2, 2930 Klampenborg
Date:
Jun 4th, 2019 from:
08:00 -15:00
08:45 - 09:00
Welcome speech by twoHundred and Chairman
Michael Stein
Head of Marketing at Semler Mobility Marketing
09:00 - 09:45
The Development of Carlsberg Into a Purpose Brand
Morten Holst Boye
VP, Marketing at Carlsberg Danmark
10:15 - 11:00
Purpose Marketing – transition from product benefits to personal/human benefits
Mirella Vitale
SVP, Marketing, Communication & Public Affairs at Rockwool
11:30 - 12:15
Marketing Innovation with an Audience First mindset
Lena Dixen
SVP, Marketing & Product Development at LEGO System
13:15 - 14:00
Strategic Changes in Marketing
Mette Nielsen
Head of Marketing at PFA Pension
14:00 - 14:45
From Traditionel (Marketing) to Agile and Zero-based
Elizabeth Fjellerup
Group CMO at Nordea
Partners
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