PROGRAMME

CMO Executive Forum Denmark

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Nov 12th, 2020 from:

08:00 - 15:00

08:45 - 09:00

Welcome Speech by twoHundred & Moderator

Christina Molt-Wengel

Former CMO hos GN Hearing og SVP, Global Marketing hos ALK

Sustainability in marketing: How Ørsted integrated sustainability in it's brand and leverages sustainability in it's marketing

Filip Engel

VP, Sustainability, PA, Branding & Marketing at Ørsted

Brand Perception

Michael Gade

Marketing Director at JYSK

Pertinent Branding: Leveraging sustainability for pertinent brand positioning and permission to play in turbulent times

Mette Munk

Head of Group Branding, Design & Digital Communication at Danfoss

Group Discussion hosted by twoHundred & Moderator

Christina Molt-Wengel

Former CMO hos GN Hearing og SVP, Global Marketing hos ALK

Implementing a consumer focused marketing strategy at PostNord. Marketing strategy & insights from the new analytic image model – which combination of media and creatives does most efficiently drive a 1% increase in our image score?

Stine Sander

CMO & CCO at PostNord Danmark

Digital Transformation is dead, long live the Digital Reality - Look out the window. The digital transformation is over. Done. The world is digital now. How has Bonnier Publications accelerated into the digital reality by democratising data and the digital responsibilities

Lars Gudbrandsson

CMO & EVP at Bonnier Group