PROGRAMME

CMO Executive Forum DK

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Jun 9th, 2020 from:

08:00 - 15:00

08:45 - 09:00

Welcome Speech by twoHundred & Chairwoman

Christina Molt-Wengel

CMO at GN Store Nord

09:00 - 09:40

Bring Purpose and Sustainability into your customer value proposition

Ulrik Gernow

EVP & CMO at Grundfos

10:10 - 10:50

Sustainability in marketing: How Ørsted integrated sustainability in it's brand and leverages sustainability in it's marketing

Filip Engel

VP, Sustainability, PA, Branding & Marketing at Ørsted

11:20 - 12:00

Establishing a strong and distinct positioning in a mature market. Ostomy - from cash cow to growth driver

Rasmus Blauenfeldt Hannemann

SVP Global Marketing at Coloplast

12:45 - 13:30

Group Discussion hosted by twoHundred & Chairwoman

Christina Molt-Wengel

CMO at GN Store Nord

13:40 - 14:20

Corporate Sponsorships – From Hospitality and Stickers to Strategic Repositioning - Building the business case - Delivering a partnership rather than a sponsorship - From planning to execution

Magnus Bach

VP, Head of Global Marketing at Vestas

14:20 - 15:00

Positioning the ECCO brand through omnichannel – from product first to customer first strategy

Lene Nedergaard

Director, Head of Global Marketing at ECCO