PROGRAMME

CMO Executive Forum Denmark H2 2021

Venue:

Sølyst, Den Kongelige Skydebane

Emiliekildevej 2, 2930 Klampenborg

Date:

Nov 16th, 2021 from:

08:00 -16:30

08:45 - 09:00

Welcome speech by twoHundred & Moderator

Kim Funch

Community Director at twoHundred

Peter Boris Kreilgaard

CMO at coop.dk

09:00 - 09:45

How insights drive Customer Experience and Brand Growth at Tryg

Kristian Brunnenberger Andersen

Director, Head of Marketing & Customer Insights at TRYG

10:15 - 11:00

Brand Perception- and positioning strategy How we have changed our core narrative, strapline, purpose and not least Value Proposition - and how it drives our brand and positioning forward.

Birgitte Mabeck

Group VP and Head of Group Brand, Marketing & Customer Success at ISS

11:30 - 12:30

The Globalization journey at Audika/Demant - Finding the right balance between global scale and local agility - The most effective organizational design. • Consolidation of +200 brands to one Global Hearing Care Brand • Global marketing function • Global center of excellence for brand, web, crm and digital • Digitized the consumer experience and increased business coming from digital channels from 2-5% in 2015 to 40% today

Kristoffer Finsteen Gjødvad

VP Global Marketing at Audika Group (Demant)

13:30 - 14:15

Innovation as an enabler of growth – What does agile have to do with marketing?

Frederikke Brenton Christoffersen

VP Marketing at Novozymes

14:30 - 15:15

Reinventing marketing and communications as an integrated discipline in an ever changing and expanding organization

Christian W. Krogslund

Senior Director, Head of Corporate Marketing and Communication at DSV