CIO as proactive business enabler – COOP & Fujitsu




Dec 2nd, 2020 from:

09:00 - 11:00

Morten Holm Christiansen

CIO & CTO at Coop Danmark

The role of the CIO changes to a greater degree by being responsible for commercial decision making. The CIO organization of the future is the gatekeeper for all business-critical information, data interpreter and communicator and an important growth factor that defines business value.

09:00 – 09:10: Arrival in Zoom

Guests can dial in, get comfortable, check their technology is working, turn off all distractions, and get ready for the discussion.

09.10 – 09.15: Welcome by twoHundred

Opening remarks from the facilitator to set the scene for the morning: context, how it will all work and some house rules.

09.15 – 09.45:

The CIO as proactive business enabler: Morten Holm Christiansen, CIO & CTO COOP A/S

In COOP, Morten Holm Christiansen is busy working with business development, customer experience and value creation, and among other things is interested in how to leverage information and data in its existing business to develop new business models over time, such as the Digital Ecosystem.

COOP’s traditional core market is in decline, and therefore they are building a new market based on the ecosystem mindset. Technically, this is based on the Coop App, which requires a different technological and competence approach than has previously been the case in COOP.

It has been a great success over the past year, so much so that COOP now sells it to foreign retailers as well.

Throughout that journey, the task of the Technology Organization fundamentally changes. It places great demands on agility in planning and application development, while at the same time raising the question of where the boundaries go for one’s core business.

• How can the company get sufficient value from its data to be able to develop solutions and products that can benefit both the company and the internal processes, and at the same time can be commercialized into a scalable product or direct service solution to customers and potential customers? What does this mean for the CIO?

• What are the requirements for the IT function when considering adjusting, expanding or changing the business model?

• How do you ensure that you are true to your core business and do not lose focus for the sake of innovation?


Group discussion in virtual break-out groups: From IT operations to business and product development

After Morten’s presentation, we move on to a virtual group discussion, where the participants are divided into virtual break-out groups, each with their own group chair, where we hope you will share your experiences of going from IT operations to business development and product development:

1. Which internal processes need to be optimized or automated?
2. How does the IT function become supportive and not reactive?
3. How can data help to find opportunities for developing new products / solutions?

10:45 – 11.00: Follow-up on group discussion and wrap up

11.00: Thank you

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